Visuals

An Upbeat Crowd. Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending

Field experiment on how music tempo and in-store crowding affects shopping behavior.

Klemens Knoeferle, Vilhelm Paus, Alexander Vossen

An Upbeat Crowd. Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending