Storytelling

More than meets the eye? Visual storytelling and optimal distinctiveness of new ventures in online B2C markets
Analyzing how new ventures convey information via product images.
More than meets the eye? Visual storytelling and optimal distinctiveness of new ventures in online B2C markets
New working paper - More than meets the eye?
New paper on Optimal Distinctiveness and visual storytelling! I am happy to share our latest working paper on how startups use product images in online b2c markets. Check it out here.
Dec 20, 2022 1 min read publications
New working paper - More than meets the eye?