Alexander Vossen
Alexander Vossen
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Categorically Right? How Firm-Level Distinctiveness Affects Performance Across Product Categories
Analyzing how the appeal of firm-level distinctiveness for new ventures varies across online consumer product categories.
Jonas Janisch
,
Alexander Vossen
Cultural Entrepreneurship
Work that centers around using images, videos and narratives to tell stories about new ventures and their products.
Optimal Distinctiveness
Work on how new ventures should handle the trade-off between conforming and standing out.
More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products
Using natural language processing to analyze the way Indie Game Developers narrate their games to consumers.
Alexander Vossen
,
Christoph Ihl
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