Publications
Analyzing how content creators on YouTube learn from past differentiation decisions.
Analyzing how new ventures convey information via product images.
Analyzing how campaigns win endorsement from both first-time and repeat backers.
Analyzing how the appeal of firm-level distinctiveness for new ventures varies across online consumer product categories.
Experimental studies on how monetary rewards can make innovation contests hosted by firms more legitimate.
Finding out how extrinsic and intrinsic motives translate into different types of particpation behavior in innovation contests.
Field experiment on how music tempo and in-store crowding affects shopping behavior.
Lab experiment on how collaboration and competition affect particpants in innovation contests.
